Canada's Muslim population, now nearing 1.8 million, represents a rapidly growing and influential market that brands can no longer afford to overlook. Since 2015, Nourish Food Marketing’s annual Halal Shopper Study has been the go-to resource for understanding the preferences, behaviours, and evolving trends of halal consumers. The 2024 study, with over 1,000 respondents, offers brands actionable insights to optimize multicultural marketing strategies and better connect with this emerging demographic.
This comprehensive study explores the demographics, psychographics, and shopping habits of Muslim Canadians, revealing where, why, and how they purchase halal products. New topics, such as lab-grown meat and regional shopping patterns, provide a fresh perspective on emerging trends. With participants from across Canada’s provinces and a diverse mix of income levels and household setups, the study paints a detailed picture of the current halal market.
Here’s a free glimpse of this year's findings:
Rising Demand for Convenient Access to Halal Products
Accessing halal products has become increasingly challenging as more halal consumers move away from urban centers, highlighting a significant opportunity for brands to expand their presence in underserved areas.
Halal Shoppers Pay Close Attention to Country of Origin
This year’s study reveals that many halal consumers check where products come from before making a purchase, driven by concerns over ethical, political, and religious standards.
Facebook: The New Halal Marketplace
Another critical insight is how halal shoppers discover new products. Facebook has become the primary platform for halal consumers to share product recommendations and reviews.
Join Us to Learn More
These insights are just the beginning. To further explore the trends, learn what’s driving them, and how your brand can effectively use them to tap into this growing market, join our upcoming webinar on Tuesday, October 22nd, at 12 pm ET.
This session is perfect for professionals completely new to the halal market. We'll start by covering the basics, ensuring you have a solid foundation before exploring more advanced topics. By the end of the webinar, you'll be well-equipped to understand and act on the insights shared, regardless of your prior knowledge.
Webinar attendees will also have the chance to purchase the complete study, unlocking even more data to shape their marketing strategies. Don't miss this opportunity to gain valuable knowledge and position your brand at the forefront of this evolving market—register today and take the first step towards understanding and profiting in the halal market landscape.
Your Webinar Invitation: Decoding Halal, From Basics to Business Strategies
Ready to dive deeper? Join us for an illuminating webinar during which we'll unpack the full potential of the 2024 Halal Shopper Study:
🗓️ Save the Date: Tuesday, October 22nd, at 12 pm ET
In this eye-opening session, we'll explore:
The psychology driving halal shopping decisions
Regional nuances that could reshape your marketing strategy
Emerging trends, including innovative products and media habits
Your Invitation to Decode Halal with Nourish Food Marketing
https://us02web.zoom.us/webinar/register/WN_DGPvrvZTQEOnjHsGt09eig#/registration
