Eggs Are the Answer
- Digital Services
- Video & Photography
- Test Kitchen
- Integrated Advertising
- Research
The Ask
EFC chose us to boost adoption of the Egg Quality Assurance program, a B2B-targeted campaign for 2020. When the COVID-19 pandemic radically disrupted the food industry, a rapid repositioning became necessary.
The Insight
Struggling foodservice operators needed survival techniques, not sales pitches, to ride out the storm and stay in business. Our concept positioned Egg Farmers Canada as an industry thought-leader and partner with a plan, and eggs as a pan-cuisine menu solution.
The Execution
Accompanying digital and print ads borrow from EFC’s highly recognizable B2C look and feel for instant approachability and trust.
To better serve the industry and bolster the client’s authority, we created the 2021 Foodservice Trend Report. Researched, written, and designed in-house, this authoritative but approachable publication called out key food trends for the year and how to capitalize on them — using eggs as the ultimate menu solution, of course.
Compelling visuals are at the heart of every great marketing campaign. Our team provided expert culinary, food styling, and photography skills to create vivid images of each menu inspiration.
